The SFA timeline: 65 years of innovation
For more than 65 years, the companies of the SFA Group have been working to provide professional and private individuals with ever greater sanitary comfort in their daily lives. They offer them much more than technological know-how; they offer inventive, reliable and easy-to-implement solutions. A state of mind and a way of doing things that in 1958 resulted in the launch of the first Sanibroyeur. An ingenious idea that continues to revolutionise interior design around the world. This mastery of pumping solutions has been deployed over the years, providing valuable help in a wide variety of sectors.
Today SFA has design and production expertise in 4 main synergetic areas:
- Water treatment equipment and solutions
- Pumps and pumping stations for industrial projects
- Pumps and sanitary macerators for home use
- Equipment for showers, whirlpool bathtubs and spas
Visit the SFA group website to discover our group in detail:
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our history and our values
our worlds and areas of expertise
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our CSR commitments
You can also consult our HR policy, our latest news and press releases and discover all of our subsidiaries.
From 1958 until today
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign
1988
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Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format /
Launch of new CI
2021
Merger Grandform / Kinedo
2022
Launch of SFA Enviro
Opening of 2 new subsidiaries in Vietnam and India
2023
Opening of a new subsidiary in South Korea
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign
1988
Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format /
Launch of new CI
2021
Merger Grandform / Kinedo
2022
Launch of SFA Enviro
Opening of 2 new subsidiaries in Vietnam and India
2023
Opening of a new subsidiary in South Korea
The essential elements of the SFA Group brand that makes it different
OUR PURPOSE:
Designing and manufacturing domestic and professional solutions wherever water flows.
OUR VISION & AMBITION:
Based on industrial and design expertise in pump and bathroom solutions, deploy a specific culture of well-being across all markets as best practice.
OUR POSITIONING:
Global Group, supplier of all-round inventive solutions. Quality and value for money solutions.
Inventiveness: A key part of our DNA
The hallmark of the SFA Group. This value combines creativity, pragmatism and smartness, encapsulating our ability to identify and offer simple but ground-breaking solutions. Inventiveness is an intellectual prowess exemplified by our Group. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.
SFA Group and its Values
The 60 years of our Group's history have enabled it to become what it is today and its vision for the future is based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.
INVENTIVENESS: we create smart solutions
Our inventiveness is the key to our success. We creatively solve complex sanitation challenges and advocate for the development of novel solutions. With «You can. Anywhere.» as our guiding principle, we encourage each other to expand our skills and remain open to growth and continuous improvement. We are receptive to new ideas, engage in research, take risks to find innovative problem-solving approaches, and share our knowledge and skills to grow collectively.
SIMPLICITY: we keep it simple
We emphasize simplicity in everything we do. Our goal is to develop solutions that effectively address complex challenges while being easy to understand and apply. We know that clarity and straightforwardness are key. Simplicity also requires clear communication. We believe in open and direct communication where all parties can easily understand the information being exchanged.
COMFORT: we bring comfort to people’s lives
Our focus is on high-quality, reliable, and long lasting products that make a difference in people’s lives. We are committed to maintaining the integrity of our products and ensuring the comfort and safety of our customers and employees. We follow through on our commitments and communicate transparently with our stakeholders.
CARE: we care for people and planet
Our responsibility extends beyond our organization. We advocate for the well-being and safety of our employees and cultivate an inclusive environment that values diversity. We are dedicated to seeking and acting upon feedback for continuous improvement. We consider the social and environmental implications in everything we do and work towards making society and the environment a better place.